IORI HONTEN伊織　本店

Located within the Dōgo shopping street, adjacent to the famous Dōgo Onsen, is IORI Honten, a shop that sells Ehime-brand souvenirs, from towels to sweets to plates, there are options for everybody. Now, at the back of the store is where the fun is; located in the far back corner are 5 taps, which have mandarin juice in them, as opposed to the ordinary water. Go to the counter, purchase a tray with cups for your chance to enjoy this rare experience. Depending on when you visit, there are a number of options of juice to choose from, and all of them are made from different types of mandarins, each with different qualities.